PINK FREQUENCY IS A FASHION CAMPAIGN BUILT TO PRESENT CLOTHING AND ACCESSORIES AS ONE COHERENT LOOK. THE AIM IS TO GIVE THE STYLING A DISTINCT IDENTITY WHILE KEEPING BOTH THE SILHOUETTE AND THE SMALLER DETAILS EASY TO READ.
THE ART DIRECTION USES A TONAL PINK PALETTE TO CONNECT THE OUTFIT AND ACCESSORIES. WHITE FOOTWEAR AND A PALE SET PROVIDE CONTRAST, WHILE RELAXED POSING GIVES THE STYLING PERSONALITY WITHOUT DISTRACTING FROM THE PRODUCTS.
THE WORK CENTRES ON CAMPAIGN ART DIRECTION AND THE PRESENTATION OF THE LOOK. COLOUR, POSING, AND FRAMING FOLLOW THE SAME VISUAL RULES THROUGHOUT THE IMAGE SERIES, CONNECTING THE CLOTHING AND ACCESSORIES WITHOUT RELYING ON AN ELABORATE SET.